Hotel Indigo
150+ boutique hotels around the world, each with its unique personality – how do you make them feel like one great brand?
InterContinental Group’s Hotel Indigo is ‘The World’s Neighbourhood Hotel’. I helped bring this rich proposition to life with strategic frameworks, creative guidelines and global assets to tell every hotel’s story uniquely and consistently.
It included cross-channel communication as well as experiences. Here are some snapshots from internal documents.
[Note: Some assets are a bit blurred to maintain privacy of internal assets]
Defined the internal brand and culture, and led its communication to the global team.
Wrote the strategic story and helped create collateral guides for Hotel Indigo’s café concept.
(Sample excerpt)
Crafted the brand vision for a Hotel Indigo Spa in a narrative format that inspired global teams.
(Sample excerpt)
Developed the proposition and comprehensive guide for hosting on-brand events and experiences.
(Sample excerpt)
