Cupboard essentials pay for Christmas treats
Waitrose
Business problem: Customers come to Waitrose for quality food, but get their cupboard essentials elsewhere.
Creative solution: Gamified cupboard subscription with a grand prize at the end of the year – a free Waitrose Christmas.
Role: Lead creative
Creative strategy, CRM, PoS, Digital
In store comms that excite people with a play on the mundane and magical.
Every month when you complete a cupboard subscription order, you unlock a free item for your Christmas table.
Leaflet & DM
Launch CRM
Regular personalised comms show progress. Who doesn’t love counting down to Christmas!
Customers can see their table virtually build up on their profile.
The subscription process
