A breath of freshness to oral care
Oral-B
P&G wanted more young people to buy power brushes. So I had to convince the client to ditch their tried-and-tested clinical ads for the first time! The bet paid off with nearly 40% higher engagement rate.
Markets: Western Europe
Channel: YouTube pre-rolls
A simple insight, a relatable idea
It’s based on the truth that ’machines are consistent, humans are not’. Which was brought to life in film with hyperbolic but relatable bathroom moments that embraced the chaos.