Diaper changing time or….
Libero
Problem: Changing your baby’s diapers countless times can feel like a chore. Not a great association for a diaper brand.
Creative Solution: Repositioning changing time as precious, private moments with your baby.
Markets: Nordic, Russia, India, Italy, Hungary
Brand campaign, TV, Press, OOH, Display, Web, App
TV/Press/OOH campaign
A promo turned into a playtime tool
When briefed on a simple collect-and-get promo, I proactively created an app idea that was loved by clients and parents alike.
It’s a Storytime app that interacts with real life puppets.
When your tablet turns into a mini theatre
Parents can put on a show, using the interactive stories on the app and the real life puppets in their hand.
