Poulami Chakraborty (Polo)
You have all the data and knowledge at your disposal. But how do you connect them with nuanced, instinctive and irrational humans? That’s where I come in.
I bridge the gap between insights and stories, positioning and poetry, data and delight – to help brands stand out in wonderful and unpredictable ways.
Brand & Creative Strategy, Creative Direction, Cross-channel Communication
17+ years’ in top creative agencies and in-house, 6+ years in leadership roles
Experienced across touchpoints, from advertising to content design to CRM
Solely managed all creative work for a $70M (rev) scale-up
Won creative industry awards like IPA Gold and Effie Silver
Co-founded Young Creative Council, led mentorship programmes
Virgin Media
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Waitrose
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Morrisons
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P&G
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Cushelle
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Petit Filous
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Tourism Ireland
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Renault
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Standard Life
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InterContinental Group
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Western Union
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Virgin Media 〰️ Waitrose 〰️ Morrisons 〰️ P&G 〰️ Cushelle 〰️ Petit Filous 〰️ Tourism Ireland 〰️ Renault 〰️ Standard Life 〰️ InterContinental Group 〰️ Western Union 〰️
Case Studies
Dermatica
Shaking up skincare
Challenged the overcrowded category of skincare and grew this DTC brand (by 900%) across touchpoints.
Creative Direction, Brand TOV, Social, Display, CRM, Content
Cushelle
Creating a furry icon
Conceived the much loved Cushelle koala and its many adventures, that continue successfully eight years on.
TV, OOH, Digital, Social, Packaging
Hotel Indigo
Linking a lifestyle hotel chain
Created global playbooks to tell Hotel Indigo’s distinctive brand story, in a unique way at each location.
Brand development, Creative Guidelines, Content
Renault/Dacia
Launching a new car philosophy
Launched Renault’s budget car with a counter-category creative strategy that smashed industry records.
TV, Press, Radio, Social, Display, CRM
Dozens
Building a ‘top 25 UK startup’
Built a mission-driven fintech brand from the ground up, while also helping the company grow from Day 1.
Brand positioning, Advertising, Social, CRM, Content, App, Packaging
Morrisons
Plating up a new positioning
Helped develop a fresh, emotion-driven creative platform for Morrisons with a TV led campaign.
TV / VOD
Waitrose
Counting down to a great Christmas
Devised a unique loyalty campaign for MyWaitrose customers to solve an inherent business problem.
CRM, PoS, Digital
Network ‘43
Time travelling on Twitter
Brought history back to life in ‘real time’ with this passion project created in partnership with Getty Images.
Social, PR, Content Design
Libero
Rethinking parenting chores
Crafted the biggest global brand campaign for diaper brand Libero by ‘repositioning’ diaper changing time.
TV, OOH, Press, Display, App
Oral-B
Refreshing oral care
Tore up the P&G rule book of clinical oral care ads, embraced reality instead and reached the highest engagement rate.
Youtube, Display